Medical Technology: One Market, One Segment, One Continent or One World

Success in the medical technology business depends not only on your product, promotion, pricing and distribution strategy, it often depends on the intangibles of the market such as timing, healthcare policy and political will. 

Healthcare Systems:  Aiming to Improve Efficiency, Effectiveness and Access

Global health projects aim to satisfy a myriad of seemingly disparate objectives with a complex network of stakeholders – ministries, donors, NGOs, clinicians and patients – little wonder many projects conclude while leaving the stakeholders to question what was gained.

Innovators in Global Health:  Appropriate Technology Where it’s Needed

Developing a medical technology that satisfies a clinical need while meeting the demands of a seemingly toxic healthcare delivery setting is only the first step to ensuring successful adoption.

Investors:  Turning Innovations into Results 

The product has been bench tested, tried in the clinical setting and has the attention of some trusted clinical advisors, but what really matters is when this exciting innovation will replace the current standard of care.

Marketing Talent:  Developing Skills to Drive Success

Marketing skills are acquired through trial and error and exposure to a broad scope of business challenges and while experimentation is exciting, few organizations are willing to risk their success on the learning curve of their marketing team.

ron@ronmarrocco.com | (617).680.8411